- Portability – a 470g (1 lb.) single constructible unit with full functionality.
- Convenience – easy to brew, no multiple brewing kit, measuring cup nor scale are required.
- Economical – 1/10th cost of coffee at shops and 60% cost of existing bulky brewing kit.
- Eco-friendly – no electric power, disposable filters & cup are required.
- Individuality – freedom of choosing any specialty coffee.